The antisocial event of the season
Thursday, 2. November 2006
This Lamb Sells Condos!

Where: Now Magazine this week.

I almost missed the terrible kerning in this ad due to the STENCH of SMUG that wafts from Brad Lamb's face. Is he saying all those things from different sides of his mouth?

If you don’t know who Brad Lamb is, listen to the song This Lamb Sells Condos! by Final Fantasy.

OK, this ad. How many tiny mistakes does it take to add up to a failure?

Let’s see!

  1. I didn’t know there was such a thing as an EA LIGATURE. What is the keystroke for that, Brad? The headline almost says B RAD S P EAKS.
  2. Toronto’s 1 0 Best and Worst Condominium Buildings.
  3. Oh what a beautiful hyphen between 7 and 9 pm. EN DASH IS OPTION-HYPHEN! IT’S LONGER AND PRETTIER.
  4. “January 2007” then A HUGE SPACE THAT MIGHT BE BIG ENOUGH TO BUILD A CONDO ON DO YOU THINK BRAD?, and then a period.
  5. Baseline shift the @ in that email address for THE LOVE OF GOD! CAN’T YOU SEE IT POKING UP LIKE AN UNSIGHTLY WART? GET ON IT BRAD.

That’s it. Five mistakes and you fail.

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