Where: on a TTC subway backlit.

What. The. Hell. Did. You. Do. To. That. Lowercase. L? Did you make it taller? I DIE.

Apparently itFOOTs the law to have a licence for your dog, which I don’t understand. Foot and inch marks are not apostrophes and quotation marks! Here is a little rhyme to help you remember:

Straight up and down you’re in foot mark town!
A contraction you say? Use apostrophes every day!
You want to say “Hi!” to a chum or a neighbour?
Use inch marks and everyone will think you’re an idiot!

As if that wasn’t enough, here we see the first of one million examples of the dreaded 4 1 6. The number one ALWAYS needs some kerning attention. KERN! OH GOD KERN IT.

EDIT: While you’re at it, kern in all those sinful periods!